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Trusted Choice is the national marketing brand created exclusively for Big "I" members to help consumers understand the value an independent agent offers. It’s been around for more than 15 years and is designed to complement an agency’s marketing plan. Trusted Choice has created a variety of free materials for agents to use to market their agencies. Here is a brief rundown of the resources available.

Trusted Choice Logo
First and foremost, there’s the Trusted Choice logo. It is available for download in a variety of formats, including for printed materials, website use, and other marketing efforts.

Marketing Campaigns and Content to Share
Check out the professionally developed social media graphics, articles, and infographics available to use on social media or to share with clients. In addition to this content, customizable advertisements are also available. Whether you prefer videos, print ads, email blasts, or direct mailers, these campaign ads can be created in the format of your choice.

Marketing Reimbursement Program (MRP)
This program offers agencies a chance to be reimbursed for using Trusted Choice marketing materials. Be sure to read the eligibility guidelines, but reimbursements are available for cobranding marketing materials with the Trusted Choice Logo, creating a new website with one of the five approved vendors, or by becoming an Advantage subscriber (personal, commercial, and life & annuities options are available).

Online Opportunities
Trusted Choice offers a digital review of agency websites and social media accounts. The detailed report and one-on-one consultation provides agencies with action steps for improvement in today’s ever-changing online culture. If a new or updated website is in order, Trusted Choice has partnered with five web service providers, and this option will help you earn up to $500 back through the Marketing Reimbursement Program.

Advantage Profiles
Agencies each receive a basic profile for consumers to see when searching for agents at TrustedChoice.com. Those who purchase an Advantage Subscription receive an enhanced profile and sales referrals. This is the one option that has a cost associated with it. Because FAIA is a Member Plus participating state, all member agencies are eligible to activate a Member Plus Profile on TrustedChoice.com with a 10-mile referral radius.

Training Programs
Trusted Choice offers several training programs. Advertising 101 offers step-by-step strategies to create your message. The Power of 30 Seconds is a training series designed to improve the client experience when calling your agency on the phone.

Want to take a more detailed look at any or all of these items? Log in to www.trustedchoice.com/agents using your Big “I” credentials. If you need help resetting your password, send an email to trusted.choice@iiaba.net.